Top German sites by share of international visits

International visitors contributed more than 30% of the total online audiences for RTL Group Sites, Spiegel.de, ProSiebenSat1 Sites, and ARD.de. Of the sites included in the study, RTL Group Sites had the highest proportion of international visitors, with 63% of its 14.8 mln visitors originating from outside of Germany. Spiegel.de attracted 32% of its audience [...]

International visitors contributed more than 30% of the total online audiences for RTL Group Sites, Spiegel.de, ProSiebenSat1 Sites, and ARD.de. Of the sites included in the study, RTL Group Sites had the highest proportion of international visitors, with 63% of its 14.8 mln visitors originating from outside of Germany. Spiegel.de attracted 32% of its audience internationally, while ProsiebenSat1 Sites and ARD.de both drew 30% of their respective audiences from outside Germany. Only two of the ten sites studied, SuedDeutsche.de (23%) and FAZ.net Sites (24%), had less than a quarter of their traffic originate internationally.

Property German audience, 000 Global audience, 000 Share of international
ProSiebenSat1 Sites 11,775 16,897 30%
Axel Springer Verlag 5,559 7,614 27%
RTL Group Sites 5,520 14,804 63%
Hubert Burda Media 3,985 5,352 26%
Spiegel.de 3,037 4,480 32%
Stern.de 2,400 3,372 29%
SuedDeutsche.de 1,501 1,946 23%
zdf.de 1,291 1,754 26%
FAZ.net 1,248 1,647 24%
ARD.de 1,077 1,532 30%
Source: comScore

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