Top-growing Web categories in Japan

With the holidays and the celebration of the New Year, visits to e-card sites jumped 171% to 5.5 mln visitors, according to comScore. Retail categories also experienced strong growth, including jewelry/luxury goods/accessories (up 34% to 1.6 mln visitors) and toys (up 25% to 2.1 mln visitors) as people searched for holiday gifts. Teen sites also [...]

With the holidays and the celebration of the New Year, visits to e-card sites jumped 171% to 5.5 mln visitors, according to comScore. Retail categories also experienced strong growth, including jewelry/luxury goods/accessories (up 34% to 1.6 mln visitors) and toys (up 25% to 2.1 mln visitors) as people searched for holiday gifts. Teen sites also experienced a surge in traffic in December, up 57% to 2.4 mln visitors for the month, due in large part to increased activity at Disney.co.jp

November 2007 December 2007 Growth, YTY
Total Internet 54,153 54,348 0
e-cards 2,028 5,505 171
Teens 1,544 2,427 57
Pharmacy 295 419 42
Jewelry/Luxury 1,168 1,562 34
Toys 1,665 2,089 25

Source: comScore

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