Top mobile shopping activities: checking store locations, checking prices, checking delivery status

Checking prices ranked second after checking store locations and above other activities such as checking delivery status via mobile phone, and receiving promotions and discounts. US mobile users, according to the survey report, were twice as likely to use the phone to check price as to buy (24% compared to 12%.) UK mobile users posted [...]

Checking prices ranked second after checking store locations and above other activities such as checking delivery status via mobile phone, and receiving promotions and discounts. US mobile users, according to the survey report, were twice as likely to use the phone to check price as to buy (24% compared to 12%.) UK mobile users posted similar responses, which 18% saying they’d use their mobile device to price check and only 11% saying they would use it to buy, Gartner told Internet Retailer.

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