According to Bloomberg, the Tokyo-based company "sold fewer than half the sets it targeted in the initial month of sales." Toshiba originally planned to sell 1,000 units each of the 12- and 20-inch models.
Considering that these 3DTVs aren't exactly budget-friendly (the 20-inch screen retails for ¥240,000/$2,940), it's not a big surprise that sales are low. Regular 3D TVs that require glasses are still getting off the ground, so it's difficult to push a product that is so expensive and truly a luxury item. Many consumers might believe that they need a TV, even an HDTV these days. But 3D isn't aboslutely necessary - especially at that price.
Or maybe consumers just got scared off by all the controversy surrounding Nintendo's tiny, glasses-free panel on the 3DS.
Related coverage on ZDNet:
- Toshiba NB550D netbook with AMD Fusion not headed to U.S.
- Toshiba Teases With Android Honeycomb Tablet
- Toshiba wins contract to produce iPhone LCDs