Traditional brands online ad spending grew from $2.4 bln to $4.2 bln in 4 years

The recent growth in Internet ad spending is coming from traditional advertisers at the expense of dot-com brands, TNS Media Intelligence says. Over the past 4 years, these traditional brands have grown their total online ad spending by 50%, from $2.

The recent growth in Internet ad spending is coming from traditional advertisers at the expense of dot-com brands, TNS Media Intelligence says. Over the past 4 years, these traditional brands have grown their total online ad spending by 50%, from $2.8 bln to $4.2 bln. On a share basis, these brands now account for 57% of total ad spending on the Internet, versus 48% in 2001.

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