Traffic to Apple.com after iPhone and iPhone 3G launches

4 Weeks ending 06/23/074 Weeks ending 07/05/08AgeTraffic shareAgeTraffic share18-2432.22%18-2434.75%25-3421.45%25-3419.69%35-4422.05%35-4418.54%45-5415.35%45-5416.69%55+8.92%55+10.33%IncomeTraffic shareIncomeTraffic share<$30,00020.83%< $30,00020.17%$30,000 - $59,99927.47%$30,000 - $59,99927.38%$60,000 - $99,99927.02%$60,000 - $99,99927.36%$100,000 - $149,99913.18%$100,000 - $149,99916.45%> $150,00011.50%> $150,0008.64%GenderTraffic shareGenderTraffic shareMale51.51%Male50.77%Female48.49%Female49.23%Source: Hitwise

4 Weeks ending 06/23/07 4 Weeks ending 07/05/08
Age Traffic share Age Traffic share
18-24 32.22% 18-24 34.75%
25-34 21.45% 25-34 19.69%
35-44 22.05% 35-44 18.54%
45-54 15.35% 45-54 16.69%
55+ 8.92% 55+ 10.33%
Income Traffic share Income Traffic share
<$30,000 20.83% < $30,000 20.17%
$30,000 - $59,999 27.47% $30,000 - $59,999 27.38%
$60,000 - $99,999 27.02% $60,000 - $99,999 27.36%
$100,000 - $149,999 13.18% $100,000 - $149,999 16.45%
> $150,000 11.50% > $150,000 8.64%
Gender Traffic share Gender Traffic share
Male 51.51% Male 50.77%
Female 48.49% Female 49.23%
Source: Hitwise

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