Traffic to NCAA sites from work exceeds traffic from home

March Madness saw more people visiting sports sites at work than at home, indicating office workers are visiting the NCAA sports sites during the day when the live games are broadcasted. At-work traffic to NCAA sites attracted nearly 5.

March Madness saw more people visiting sports sites at work than at home, indicating office workers are visiting the NCAA sports sites during the day when the live games are broadcasted. At-work traffic to NCAA sites attracted nearly 5.9 mln unique visitors on March 16th versus 4.8 mln unique visitors at home. The CBS Sportsline.com Network of sites attracted 2.5 mln unique visitors at work versus 1.3 mln at home.

NCAA-related traffic from work and from home
 WorkHome
Site03/1503/1603/1503/16
NCAA4,4865,8573,9634,831
CBS Sportsline.com Network1,0872,5111,1071,339
CBS Sportsline.com7241,546765773
NCAASports.comN/A1,180179412
CSTV.com Networks313531231338
Source: Nielsen//NetRatings

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