New York social networking platform tsu has started beta testing groups. The company wants tsu groups to be the "place for users with similar interests to discover and share content, build communities and keep the value they create".
The social network launched in October 2014 and has promised to share its ad revenue with its original content creators. It gained two million users within its first two months.
A few tsu groups will be live during the beta. There are communities such as Tech and Digital Marketing, drawing and photo editing groups, official Howtotsu and tsuCharities groups. The platform is currently limiting applications for public groups to test engagement and control spam.
Similar to Facebook, tsu groups can be public, closed or private. Public groups will be discoverable by search engines and monetised. For the first 30 days of the beta test all revenue share from public groups will go to the group's nominated charity.
Tsu users are paid for posting original content and after the beta ends, groups will be monetised in a similar way. Each public group on Tsu has a designated charity which, after the beta ends, will receive five percent of ad revenue share attributed to the group.
The remaining 85 percent will be distributed amongst the content creators, owners and admins. Tsu keeps ten percent of its ad revenue.
Currently everyone can post to groups which can overwhelm feeds of popular groups. After the beta phase ends, group owners will be able to decide whether admins or group owners shall be the only members to post.
Tsu will also implement a green / red light moderation queue so admins can see posts before they go on to the group feed. Admins will also be able to pre-authorise trusted influencers who will be able to bypass the queue and post at will.
Members of groups will only see posts from their existing friends or people they follow on tsu along with posts from owners and admins to stop noisy feeds in popular groups.
Similar to other sharing economy brands like as YouTube, Uber, and airBnB, Tsu believes that a user's original content and social network is a valuable asset. The platform already returns 90 percent of revenue to its users who are now visible outside of the social network.
Groups are a big deal for tsu. There are 850 million users in Facebook who belong to a group and share their thoughts, images and other intellectual property. Facebook adds this information to its data store and the platform benefits from the value its users bring.
Tsu wants to break that model and allow communities to migrate to its platform where they can own their own original content and interaction.
As groups are one of the most engaging features on Facebook, Tsu is onto a winner here with its revenue model for groups to encourage engagement and stay connected as an interest based community.
Sebastian Sobczak founder and CEO of tsu said he wants to turn tsu into the "social media version of Uber or Airbnb -- giving users value for their asset while just taking a small cut".
When the tsugroups feature comes out of beta and communities grow and develop it looks like everyone will benefit -- not only the platform that owns the expanding data store.