O'Grady quotes Bray:
First of all, with blog stories littering main stream media to the point that it's now got its own acronym (MSM), it's blogging that has become mainstream. And at an essential level, blogging is one-to many in both directions, not two-way. Comment spam and "skimming" are just two signal-to-noise issues that are driving the adoption of attention standards. And attention standards will dramatically improve the transparency of podcasts, adding implicit usage metadata to the explicit metadata Jon Udell illustrates:
My hunch is that these small acts of linking and annotation will add up to something pretty powerful, and that this is how the blogosphere's natural tendency to filter and contextualize will gradually enfold audio and video content.
And what is that song I hear Tim singing? Here Comes the Sun?