Silicon Valley's favorite micro-blogging service, Twitter, has upgraded its service by adding "people search". The new feature is designed to make it easier to find people that you want to follow, by enabling you to search user profiles by name, location, bio, and url. A long overdue capability that is already offered by third-party search services, which presumably utilize Twitter's own API, "people search" will be a welcome new feature.This, along with becoming a notably more stable service (though improvements can still be made) are helping Twitter to fend off the growing army of similar services. As Mike Arrington writes: "The wonders of competition".
In more Twitter-related news, MTV is jumping on the micro-blogging bandwagon.
In an email sent out to current Twitter users, founder Brad Stone wrote:
We're partnering with MTV for the Video Music Awards next month. They have some fun ideas which involve artists and celebrities including the MTV Moonman twittering from Las Vegas during the whole weekend leading up to the VMA broadcast on Sunday, September 9th. Also, Twitter's gonna be on TV! We're looking forward to it. The artists who will be joining Twitter are popular and you can get their updates by following the Video Music Awards on Twitter.
This is great exposure for Twitter, and may go some way to breaking the service out beyond its Silicon Valley-esque user-base. It's also another example of media companies using the service as a way of adding an SMS broadcasting service to promote and support existing content offerings. MTV is one of a number of U.S. television networks that have begun experimenting with Twitter.