Twitter intros new analytics to shed light on Tweet performance

Summary:The new dashboard will accumulate data analytics about Tweets with pictures, videos, content previews, and links.


Twitter is rolling out a new scheme that should provide brands and other paying users with another vantage point into how their Tweets and attached content performs on the social network.

The San Francisco-headquartered company is adding analytics to Twitter Cards, a product aimed at digital publishers and developers for attaching media to Tweets via web and on mobile devices.

The new dashboard will accumulate data analytics about Tweets with pictures, videos, content previews, and links. It will then track and post analytics about how all of these Tweets perform in one centralized place with personalized tips intended to further boost engagement.

Buster Benson, an analytics product manager at Twitter, explained further in a blog post on Thursday that companies will be able to see how Twitter users engage with all of a brand's Tweets as well as pinpoint spikes in follower activity to nail down a correlation with Tweet activity.

Small changes –– using a different Twitter Card, conversing more with the followers who love your content, or installing or changing the location of a Tweet button –– can make a big difference.

The new dashboard will be rolling out to all Twitter Cards subscribers over the next few days.

For a closer look at analytics for Twitter Cards, check out the promo clip below:

Image via The Twitter Developer blog

Topics: CXO, Mobility, Social Enterprise, Developer


Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider,, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for, Irish Americ... Full Bio

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