U.S. Apple iPhone ownership hits 42 percent, says NPD

Summary:While Android dominates as an operating system, the Apple iPhone continues to be the smartphone of choice in the U.S.

In my daily life as a train commuter and observer in Seattle, it is clear that most people in the U.S. are using Samsung Galaxy and Apple iPhone smartphones. Today's NPD Group report highlights a smartphone duopoly with Apple capturing 42 percent of the market with Samsung trailing. 


The iPhone 5s is a fantastic device and for many friends and family and I recommend it as a safe choice. Why? Ease of use.  You can count on regular updates, solid performance, accessible store support, and the latest and greatest applications.

From the fourth quarter of 2012 to 2013, Apple saw an ownership increase from 35 percent to 42 percent while Samsung went from 22 percent to 26 percent. LG saw a slight increase while Motorola, HTC, BlackBerry, and others all decreased year over year. HTC's ownership rank tanked 12 percent to 5 percent despite a strong HTC One device. 

The report also showed increased data usage with music services being the key driver. Nearly all of my music is now streamed with Google Play, Songza, and Slacker. Pandora continues to be the most popular music app in the fourth quarter of 2013 with iHeart Radio, Spotify, TuneIn Radio, and Slacker Radio rounding out the top five.

Further reading

Topics: Mobility, Apple, BlackBerry, iPhone, Samsung


Matthew Miller started using mobile devices in 1997 and has been writing news, reviews, and opinion pieces ever since. He is a co-host, with ZDNet's Kevin Tofel, of the MobileTechRoundup podcast and an author of three Wiley Companion series books. Matthew started using mobile devices with a US Robotics Pilot 1000 and has owned more than 2... Full Bio

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