Up to speed: Telstra and Optus race ahead

Summary:The latest data from ZDNet's Broadband Speedtest not only shows how Optus is vying with Telstra for leadership in the broadband speed stakes, but also how the two of them are way ahead of the pack.

Telstra has always dominated the telco market. Today, rather than relying on its incumbency, the telco is holding onto its lead through the strength of its products. The latest data from ZDNet Australia's Broadband Speedtest not only shows how Optus is vying with Telstra for leadership in the broadband speed stakes, but also how the two of them are way ahead of the pack.

Every day more than 5000 people across the globe take the ZDNet Broadband Speedtest. Users get to test the speed of their connections and we get a wealth of data about the speed and performance across a variety of networks. Over the six months from 1 May to 31 October 2011, almost a million tests were run in Australia — that's not a bad sample size to be working with.

October 2011

Connection speeds of just under 100Mbps were recorded, but overall such high speeds were rare. Only 0.3 per cent of tests (3400 of them) recorded a speed exceeding 80Mbps. Even so, the vast majority now enjoy speeds above 1.5Mbps and close to a third are faster than 8Mbps. In this report we'll show how quickly adoption of higher speeds is increasing, and how Telstra and Optus are leading this charge.

Getting faster

Even limiting our analysis to data collected over the past six months, we can see how connection speeds are increasing. Those experiencing speeds in excess of 20Mbps increased steadily from 4.9 per cent of all tests in May to 5.9 per cent in October. The increase was less marked, but still evident, in the 8 to 20Mbps range. The bulk of users remain in the 1.5 to 8Mbps range, although this has slipped slightly from 55 per cent in May to 53.5 per cent in October. Still, that's a long way from the days when life maxed out at 1.5Mbps. Now only 17 per cent fall into this "slowcoach" bracket.


(cont'd)

Topics: Broadband, NBN, Optus, Telcos, Telstra

About

Phil Dobbie has a wealth of radio and business experience. He started his career in commercial radio in the UK and, since coming to Australia in 1991, has held senior marketing and management roles with Telstra, OzEmail, the British Tourist Authority and other telecommunications, media, travel and advertising businesses.

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