Upcoming Apple TV trades 1080p for 720p video; to be known as 'iTV'

One's of Apple's less popular products, Apple TV, is gaining some buzz that there will be a new edition rolling out soon with a new name, new apps but lesser quality video playback.

One's of Apple's less popular products, Apple TV, is gaining some buzz that there will be a new edition rolling out soon with a new name, new apps but lesser quality video playback.

According to Engadget and a "trusted Engadget source," the upcoming version of the set-top box will be dumbed down to 720p video playback due to a problem with the A4 processor. That sounds fishy, and it's bound to stir up some controversy if this becomes official.

To make up the gap, the box will have access to apps and probably the App Store in general. It remains to be seen if it will just be expanded iPhone/iPad apps or something more along the lines of Samsung's HDTV app offerings.

There's also a potential name change to "iTV," which would align it more with Apple's current branding scheme. A new moniker might also help the product as most consumers probably either don't know what the product is or they don't care.

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