US ad spending up 3% in Q1-Q3 2005

Total advertising spending rose 3% for Q1-Q3 2005 to $104.1 bln, remaining on track for 2.

Total advertising spending rose 3% for Q1-Q3 2005 to $104.1 bln, remaining on track for 2.9% growth in 2005, TNS Media Intelligence reports. The majority of the 19 media categories tracked by TNS saw ad spending grow in Q1-Q3 2005, led by cable television, which posted a more than 12% advance to $11.5 bln. Internet display advertising recorded the second-biggest gain, increasing just under 12% to $6.1 bln. Local newspapers saw the most total dollars spent on ads at $18.3 bln, a 2.5% increase YTY. Declining categories included spot TV, which saw ad spending fall 8.7% to $11.2 bln and network TV, which decreased 1.9% to $16.2 bln.

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