US category upstream traffic from search engines and Google in February 2009

CategoryPercentage ofcategory trafficfrom searchengines -February 2009Percent changein share oftraffic fromsearch engines -February2009-February 2008Percentage ofcategory trafficfrom Google -February2009Percent changein share oftraffic fromGoogle -February2009-February2008Health and Medical46.52%4%34.06%16%Travel36.24%10%27.08%22%Shopping and Classifieds24.54%-3%17.49%7%News and Media21.79%2%15.88%13%Entertainment26.41%9%18.61%23%Business and Finance20.15%15%14.24%29%Sports15.75%16%11.46%31%Online Video35.64%24%26.88%41%Social Networking17.29%10%11.30%25%Source: Hitwise

Category Percentage of
category traffic
from search
engines -
February 2009
Percent change
in share of
traffic from
search engines -
February2009-
February 2008
Percentage of
category traffic
from Google -
February2009
Percent change
in share of
traffic from
Google -
February2009-
February2008
Health and Medical 46.52% 4% 34.06% 16%
Travel 36.24% 10% 27.08% 22%
Shopping and Classifieds 24.54% -3% 17.49% 7%
News and Media 21.79% 2% 15.88% 13%
Entertainment 26.41% 9% 18.61% 23%
Business and Finance 20.15% 15% 14.24% 29%
Sports 15.75% 16% 11.46% 31%
Online Video 35.64% 24% 26.88% 41%
Social Networking 17.29% 10% 11.30% 25%
Source: Hitwise

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