User-generated content and birth control attitudes

According to comScore, second only to consulting physicians, women turn most often to the Internet for health information. 85% of women using the Internet have researched women’s health issues online while 63% have used the Internet specifically to learn about birth control options.Respondent AttitudePercent of RespondentsHave not yet consulted a birth control-related UGC to research [...]

According to comScore, second only to consulting physicians, women turn most often to the Internet for health information. 85% of women using the Internet have researched women’s health issues online while 63% have used the Internet specifically to learn about birth control options.

Respondent Attitude Percent of Respondents
Have not yet consulted a birth control-related UGC to research birth
control options but open to the idea
42%
Have previously consulted a birth control-related UGC 35%
Would not consider using a UGC to research birth
control options
23%

Source: comScore

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