UX a 'critical' concern for mobile, enterprises say

Summary:The mobility revolution in the enterprise can't happen if employees don't understand how to use your apps. BYOD: Bring Your Own Diagram?

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Improvements to user experience and application performance are top business priorities for mobile efforts, enterprises say.

According to a new survey by MGI Research, 89 percent of enterprises said user experience was the most critical mobile app development concern. Open standards and multi-platform support also ranked highly.

(The survey was released in conjunction with Kony, the mobile app developer. As always, take everything with a grain of salt.)

Sixty-four percent of the approximately 200 survey respondents said their companies are planning new business-to-employee apps. Why? Customer engagement, brand value and better customer service.

Forty-eight percent of respondents said they plan to increase budgets for multi-platform development tools over the next 12 months. Hybrid apps are expected to grow faster than native or HTML5 apps; 59 percent said they're already using one and 71 percent said they will within 12 months.

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Interestingly, more than 21 percent of respondents reported disappointing ROI from mobile apps; six percent of respondents simply said it was a "huge failure."

More stats of interest:

  • Key business drivers: customer engagement (87%) and competitive advantage (79%)
  • Customer service apps are the top applications in development this year, with 55 percent  of respondents pursuing them.
  • Fifty-three percent said they are currently planning development of between one and five B2E applications.
  • A majority said they have plans to implement mobile strategies for sales, collaboration and field services.

And, for the developers out there:

  • 72 percent said enhanced application performance was a requirement
  • 67 percent said multi-platform mobile application support from a single code base was a requirement.
  • 46 percent said managing BYOD was a requirement
  • 26 percent said greater use of HTML5 was a requirement.

"More organizations are realizing that a simplistic focus on just time-to-market is no longer the best approach," said MGI's Igor Stenmark.

Topics: Mobility

About

Andrew Nusca is a former writer-editor for ZDNet and contributor to CNET. He is also the former editor of SmartPlanet, ZDNet's sister site about innovation. He writes about business, technology and design now but used to cover finance, fashion and culture. He was an intern at Money, Men's Vogue, Popular Mechanics and the New York Daily Ne... Full Bio

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