A new report from VeriSign, in fact, finds that e-commerce very much continues to be a fast-growing channel, growing 88% between the 2003 and 2004 holiday season. Transaction volume grew by 39% year-over-year. VeriSign, which specializes in online authentication, reports that it processed approximately $12 billion in online sales between November 1 and December 31, compared to $6.4 billion for the comparable period in 2003.
Interestingly, the company deemed six percent of holiday e-commerce transactions as "too risky to complete." The average purchase price per transaction decreased approximately 3% to $146.
Versign also notes that the Monday after Thanksgiving proved to be peak shopping day for Internet merchants. (Perhaps because folks came back to work and took advantage of their employers' broadband connection?)