Verizon releases APIs; Pushes location, messaging apps

At the Verizon Developer's conference today, the company announced the release of 20 location, messaging and network APIs to developers.As mobile apps continue to grow in popularity on operating platforms such as Apple's iOS and Google's Android, carriers such as Verizon continue to push their own app ecosystems.

At the Verizon Developer's conference today, the company announced the release of 20 location, messaging and network APIs to developers.

As mobile apps continue to grow in popularity on operating platforms such as Apple's iOS and Google's Android, carriers such as Verizon continue to push their own app ecosystems.

The company said that since the developer's conference was established last summer, more than 5,000 developers have joined to build apps for Verizon customers.

The APIs allow developers to get deeper into the network itself. Messaging APIs, for example, allow developers to create apps and services that utilize the send and receive functionality of SMS and MMS messages and also allow for features, such as "link-to-buy" or instant discounts.

Location APIs allow developers to incorporate location information, which allows for targeted offers

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