Verizon's 4G pricing shift: Will you pay by download speed?

Verizon Wireless is reportedly looking at new pricing models for its 4G network and one option is to charge based on data speeds.

Verizon Wireless is reportedly looking at new pricing models for its 4G network and one option is to charge based on data speeds.

In a Wall Street Journal interview, Verizon CEO Ivan Seidenberg said that the company's Long-Term Evolution (LTE) network opens up a bevy of pricing options. Verizon hasn't made any formal pricing plans, but options look like this:

  • Charge by data speeds.
  • Pay based on what you consume, or tiered data pricing.
  • Some mix of both formats.

Meanwhile, Verizon didn't completely rule out unlimited plans either. Verizon executives indicated that the company is working to "figure out what the customer thinks is fair, and go from there."

Now it's your turn. What pricing structure makes the most sense for you. Charging by data speeds is common in landlines. Is wireless fundamentally different?

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