Video: 60-Second Pitch: Microsoft SQL Server 2008

Series 3, episode 3: The clock is ticking…

CIOs spend countless hours listening to suppliers pitch their technology, so silicon.com decided to make the process a lot more entertaining by putting the vendors on the spot. Welcome to the 60-Second Pitch.

Suppliers have just one minute to pitch their product or service to a panel of current and former heads of IT, who then have the opportunity to quiz the vendor before giving the technology a green or red light - just for fun, of course.

In this episode, Matt Dunstan, application platform group product manager at Microsoft, pitches his company's SQL Server 2008 data management product to IT director of law firm Norton Rose, Jeff Roberts; former Associated Newspapers CIO Ian Cohen and Fiona Davis, operations director at silicon.com's parent company, CBS Interactive.