Today at Web 2.0 Expo in San Francisco, Vignette announced the release of its Vignette Community Applications 7.1, which according to the company is an integrated social media solution for businesses that enables organizations to build communities, encourages online interaction, boost campaigns and provides analytics.
The tools help companies create and manage blogs, wikis, forums, and so on, as well as customized branded social sites. According to the company's announcement:
These flexible sites combine microsite features with social-centric benefits such as idea management, calendars and events and the sharing of multimedia-rich assets including videos and podcasts. The adaptable social site templates allow marketers to quickly launch compelling campaigns, communities and product sites.
"Vignette Community Applications gives us the Web 2.0 capabilities to truly enrich the education experience for our students and faculty," said Gäel Boisseau, Internet center manager of HEC, a leading business school in Europe. "Working with Vignette, we have a social media platform that will grow with us as we continue our global expansion."