Dubbed Visa Checkout, the premise will probably feel familiar for avid mobile devices users being that it is designed to enable consumers to pay for goods online from virtually any device.
Shoppers need to enroll in Visa Checkout online first and register a username and password.
After that, they should be able to use any Visa debit or credit card (or even cards from other payments providers) to make purchases from a PC or mobile device without leaving the vendor's website or app.
Visa is demonstrating its influence and muscle in the commerce sector, already recruiting more than 180 financial institutions to support Checkout. A few examples include Bank of America, Chase, Wells Fargo Bank, and Citi.
The Visa Checkout app is launching immediately for consumers in the United States, Canada, and Australia. A list of vendors already supporting the payments method is available from Visa.
For developers, the Visa Checkout SDK files, related documentation, and a support program are also now accessible.
The Checkout app's unveiling dropped amid the ribbon cutting on Visa's new innovation hub in San Francisco on Wednesday.
Housed at One Market, with neighbors that include Autodesk and Salesforce.com, the space intends to host industry partners, Visa technologists, and other members of the Bay Area tech community for the purpose of producing the next generation of commerce applications.
Image via Visa