VMware CEO: 'Now is the time for IT to step forward in a powerful way'

Summary:From VMware’s perspective for the last few years now, the software-defined datacenter is still the future of a 'brave' new world for IT.

SAN FRANCISCO — VMware is all about breaking down barriers this year at its annual developer and customer expo, VMworld, pledging more commitment to open source while also promising “No Limits” to what these attendees can do in IT.

Knee-jerk security alarms aside, VMware chief marketing officer Robin Matlock explained during a press conference on Monday morning that the “No Limits” theme starts with establishing greater confidence within IT to break through digital barriers (i.e., on-premises vs. off-premises, etc.) and silos.

"'No Limits" was compelling because there are so many pressures on IT, but we have the building blocks to deliver on services our customers need in the future,” Matlock reflected.

"Now is the time for IT to step forward in a powerful way,” insisted VMware CEO Pat Gelsinger. From VMware’s perspective for the last few years now, the software-defined datacenter is that way.

Gelsinger pointed toward the slew of announcements VMware rolled out at the opening keynote preceding the Q&A, ranging from a new OpenStack framework to an extensive partnership with with Docker, Google and Pivotal Cloud Foundry.

Gelsinger emphasized the proposed value proposition to adding OpenStack APIs to VMware environments — stressing customers can build upon their existing infrastructures “in a powerful way" without being burdened by the costs of having to build an entire new infrastructure.

Gelsinger promised, "We’re going to do it in a very efficient way with cool technology."

"OpenStack is open interfaces for people to build clouds,” Gelsinger reminded, explaining the virtualization giant is now shipping VMware components against those interfaces, making those connectors — all of which can be made available through other vendors as well because VMware is open sourcing these cloud bits and frameworks.

"You don’t need to go to another party for support services,” added VMware chief operating officer Carl Eschenbach, noting that will all be bundled for VMware customers.

In consideration of the concept of “brave IT,” Gelsinger offered what he defined as the "three rules of disruptive innovation,” which boil down to being on the right side of technology, having a huge customer value proposition, and enabling the ecosystem to come along.

One example of a particular technology disrupting enterprise IT this year are containers , increasingly attractive virtualization alternatives being pushed by the likes of Red Hat and Ubuntu .

Docker, especially, has been garnering more attention for using containers in lieu of virtual machines to support running multiple apps simultaneously on the same server.

Gelsinger acknowledged that the interest around containers has bubbled up quickly over the last year, observing that “it emerged very quickly even though it’s really a 20 to 30-year-old technology.”

He warned it’s still early in determining how enterprises will use containers and related management tools, but he posited it's a safe, lightweight method for deploying hybrid clouds without altering existing infrastructures.

Gelsinger promised, "We’re going to do it in a very efficient way with cool technology."

Topics: Cloud, Big Data, Data Management, Virtualization, VMWare

About

Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish Americ... Full Bio

zdnet_core.socialButton.googleLabel Contact Disclosure

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.