There are three core stages in virtualising a company's IT, VMware said on Tuesday at its VMworld 2010 conference in Copenhagen.
VMware's chief marketing officer Rick Jackson said that a company will go through three core stages of virtualisation. The first stage is IT production; the virtualisation of fringe, non-business critical services, such as file storage, print and e-mail, the next is business production; the virtualisation of core business applications, like SharePoint and Exchange and the final stage is IT-as-a-service, which is the virtualisation of all of businesses' IT, for maximum agility.
Whether you believe that an all-virtualised business is the future or not, it's what VMWare believe and what they are staking their business on. After all, the tagline of WMWorld 2010 is "Virtual Roads. Actual Clouds".
"When we talk about this customer journey, phases one and two, which the bulk of you are in right now, is about optimising the production of those IT services, but the value — the stage we all want to get to — is stage three: IT-as-a-service, and that's the focus of our keynote this morning," Jackson said.