Vodafone launches music streaming service in India

Summary:Now subscribers can sing along to their favorite tracks with the Indian telco's news music streaming service, Vodafone Music.

Vodafone Music offers a wide range of music content that subscribers can access on their WAP browsers or through an app, reports The Times of India. The platform has been designed by one of India's leading online entertainment platforms, Hungama Digital Music Entertainment, and offers features such as audio and video streaming, along with downloading, and an advanced search option.

The advanced version will offer features such as cloud sync, radio, playlist sharing, and predictive search. Except for cloud sync and the radio feature, if you ask me, this appears to be very similar to YouTube. YouTube already has playlists and predictive searches too, so why would Vodafone Music appeal then?

The main reason is the content which will be available from Hungama itself. Hungama has been one of the pioneers in making Indian content, specifically from Bollywood, available for mobile devices, and not just in India. Hungama already provides content for several telecom operators and portals in North America. They've come a long way from when I first became aware of their content, as more advanced features have been added over time. However, Hungama's advantage is that they have access to content, and it's legal too.

In the world of piracy, India unfortunately is one of those countries that leads the way. Little is done to combat online piracy, or even in the storefront, and as such, the industry losses every year. With Hungama providing a legal, online portal for content, they will in fact reach a wider audience, especially with 155 million Vodafone subscribers. 

Topics: Telcos, India, Mobility


Originally from Canada, Nitin has been residing and working in India since 2009. He has worked in different ICT industries in countries such as India, Canada, and Tanzania. He is an avid follower and application developer within the growing mobile phone sector in India.

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