Voters Highly Engaged with Politics Online

The study, conducted by the Center for Survey and Research Analysis at the University of Connecticut, found that 68% of voters who use the Internet are likely to research a candidate's position online. This finding was relatively consistent across party lines, with a clear majority of Democrats (57%), Republicans (68%) and Independents (59%) very or somewhat likely to do so.

The study, conducted by the Center for Survey and Research Analysis at the University of Connecticut, found that 68% of voters who use the Internet are likely to research a candidate's position online. This finding was relatively consistent across party lines, with a clear majority of Democrats (57%), Republicans (68%) and Independents (59%) very or somewhat likely to do so.

The study also found that nearly 30% of Internet users are interested in seeing political advertisements online, a significant finding in view of the relative under-exposure of this type of advertising on the Internet to date. Sixty percent of Internet users say they are likely to notice an ad for a candidate online, while 20% percent would rather watch a candidate's ad online than on television.

Newsletters

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.
See All
See All