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Walmart to pull plug on MP3 store

iTunes claims another victim.
Written by Adrian Kingsley-Hughes, Senior Contributing Editor

If you're a Walmart music download service customer, then you won't be for much longer.

Walmart has announced that it is pulling the plug on its music download service on August 29. So if you're a customer you'll need to find somewhere else to get your music fix from (that's not going to be hard ...).

Two bits of good news though:

  • Walmart plans to offer support to customers for the foreseeable future
  • Walmart started selling DRM-free MP3 files back in 2007, so chances are the end of the store won't mean anything to you (other than having to find somewhere else to buy music from)

Here's the email being sent out to customers:

As a valued music download customer at Walmart.com, we're writing to inform you that we'll no longer offer this service as of August 29, 2011.

You will still be able to enjoy the digital music you purchased and downloaded from Walmart.com. Your complete purchase history and the ability to authorize/deauthorize any DRM-protected WMA files you may have purchased is currently available until August 29 at http://mp3.walmart.com and, after we close the service, will be available again beginning September 12. Any MP3 files you purchased from Walmart can be moved to multiple new computers, as usual.

If you have credit left on an MP3 Music Gift Card that you've used in the past, we will send a Walmart eGift Card of equal value to this email address automatically. No action is required on your part to receive this eGift card, which will be sent to you by September 12.

If you have an MP3 Music Gift Card that you haven't used, we will provide you a chance to convert them. Please visit http://mp3.walmart.com on or after September 12 to redeem your current gift card for a Walmart.com eGift Card of equal value, which can be used as cash to purchase any available items from Walmart.com.

If you have any questions, ping Walmart's customer services with them at musicdownloads@walmart.com (not me!).

Another one bites the dust.

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