Wandera debuts enterprise mobile data optimization service

Summary:With $7 million in fresh funding, the startup takes the wraps off a service that it says will help companies manage the "explosion" of mobile data usage.

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The startup company Wandera this morning announced the launch of a service that it says helps businesses manage the explosion of mobile data usage in their organizations.

The key buzzterm here is "mobile data optimization." Wandera says its new cloud-based platform uses adaptive data compression and real-time processing to reduce a company's mobile data usage and spend by "up to 60 percent." On top of that, the company is offering analytics around mobile data usage.

The value proposition: we'll save you money in an area where you feel like you don't have control — particularly when mobility is considered an enabler of employee productivity.

At a time when companies are spending more on mobility than ever before — mobile data usage in the enterprise has more than doubled year over year — it's the right move. Bessemer Venture Partners (Skype, Broadsoft, Box, LinkedIn) seems to agree, and this week gave the San Francisco and London-based company $7 million to fuel its expansion plans.

Topics: Mobility, Big Data, Start-Ups

About

Andrew Nusca is a former writer-editor for ZDNet and contributor to CNET. He is also the former editor of SmartPlanet, ZDNet's sister site about innovation. He writes about business, technology and design now but used to cover finance, fashion and culture. He was an intern at Money, Men's Vogue, Popular Mechanics and the New York Daily Ne... Full Bio

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