"First, content will be more important than its container in this next phase. ... Killer apps such as search, rss and video capture have begun to unlock the content from any container."
He adds, "You have to let the content flow where the users want to go. ... We need to get cracking on the hard work ahead ... how to free our content from those expensive containers we've all created and keeping control of intellectual property at the same time.
"Second fundamental, the audience is clearly shifting and changing. ... The users are deciding what the point of their engagement will be. That's a huge shift in the balance of power in our world from content providers to content consumers."