We didn't start the Fire

Gee, we love new product launches. Especially when that product has a name that lends itself to groan-inducing plays on words.

commentary Gee, we love new product launches. Especially when that product has a name that lends itself to groan-inducing plays on words. (A tear just came to my eye as I remembered the day Nintendo launched its gaming console!)

Here are just a few examples of the puns we've seen this morning, thanks to Amazon's announcements:

  • Will Amazon's Fire fire up the tablet market?‎ (Stephen Withers, ITWire)
  • Amazon fires on Netflix with new Kindle tablet‎ (Greg Sandoval, CNET)
  • Amazon's Kindle may start a Fire (Podcast)‎ (Justin Eckhouse, CNET)
  • Netflix announces DreamWorks deal, and Amazon fires right back (Peter Smith, ITworld)
  • As Kindle catches fire, Motorola finally gives Xoom its LTE upgrade‎ (Kevin Fitchard, ConnectedPlanet)
  • US close: Stocks fall but Fire lights up Amazon‎ (ShareCast)

Then there are those that left us scratching our heads. How could these publications miss out on the opportunity that Amazon has so kindly given us?

  • Amazon stirs up tablet market with Kindle fire‎ (Jaime Pulfer, 680 News)
  • How Kindle Fire stacks up against the iPad‎ (Newsday)
  • Amazon Kindle Fire tablet lands at $199‎ (Nicole Kobie, PC Pro)
  • Amazon Launches $199 Kindle Fire‎ (Solon Harmony Dolor, Social Barrel)

Couldn't Jaime have used "stoked" instead of "stirs"? And we've stacked wood before, but never fire.

We don't want to tell you how to suck eggs, Newsday and PC Pro, but feel free to use these headlines in the coming days.

  • Playing with Fire (First hands-on review)
  • All fired up (First positive review)
  • You're fired (First negative review)
  • The girl who played with Fire (First Ralph review)

Do you have any article headline suggestions for struggling tech writers and sub-editors? Please leave them in the Talkback section below.

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