Web 2.0: Where "low-fi is the next high-fi"

My audience [will] live a happier, easier life here on the web!

Well, you're gonna be a rock star with this!

Simple, entertaining, funny, and informative!

... and my personal favorite

You made it so simple, even my parents could understand it.

These are a sampling of comments received by the folk at CommonCraft.

CommonCraft has mastered the art of simplifying the complicated. They call it paperworks, and "believe lo-fi is the new hi-fi."

Let's say that tomorrow you need to give a presentation to your non-technical boss on the value of wikis. You could start with the Wikipedia definition of "wiki" -- or you could start your presentation with this video.

Human communication fails when people speak different languages and do not have a translator or a common goal -- for example, when the IT system engineer talks about IP (Internet Protocol) with the marketing design team responsible for IP (intellectual property).

I rarely gush over vendor products or services... but gosh darn it, this type of "2.0" tutorial was just so easy to understand.