The first in the queue doesn't even like Apple, the next two want to drop the iPhone as soon as it's handed to them and not far behind them is a robot -- this is the Sydney queue for the iPhone 6s.
Tents and even an inflatable couch line the side of the George St building where the first of the new iPhones was made available to the public at 8am on Friday.
Lindsay Handmer staked his spot at the front of the queue 17 days ago and will auction two iPhones to raise funds for Mission Australia.
"I don't actually own any Apple products myself. I am not an Apple guy," Handmer said.
The auction will go ahead as soon as he has the phones in his hand on Friday and the funds will go straight to the charity that afternoon.
Next in line are two Americans intent on pushing the iPhone to breaking point.
"We are going to break it. We are going to do a drop test," Keaton Keller and Matt Jones said in unison.
The two flew from the US to get the iPhone a day earlier to show it off on their YouTube channel.
Further down the line is a tablet connected to a pair of wheels, and a woman can be seen sleeping on the display.
She is hoping to be the first robot to buy a phone, her sign says.
But mostly it's die-hard fans who are braving the wet.
"I really love the brand," said Vitor Epiphanio, who has been waiting for 10 days.
"To be honest I love everything Apple. My dream is to work here," he said.
Buying the iPhone 6s outright from Apple will cost AU$1,079 for 16GB of storage, AU$1,229 for 64GB, and AU$1,379 for 128GB. The iPhone 6s Plus costs AU$1,229 for 16GB, AU$1,379 for 64GB, and AU$1,529 for 128GB.
The updated low-end to high-end pricing tiers and inclusions for all four Australian carriers is as below:
Despite the iPhones only being marginally updated to the incremental "s" models, Apple CEO Tim Cook claimed "everything" has changed, arguing that they are the "most advanced smartphones in the world".
The biggest upgrade to the smartphones is the addition of 3D Touch, which Apple has touted as being a more responsive and pressure-sensitive touchscreen. The iPhone 6s comes with a 12-megapixel iSight camera; a 5MP front-facing camera; a 4.7-inch, 1,334x750, 326ppi Retina HD display; a 64-bit A9X processor; an embedded M9 motion coprocessor; double Ion-X process glass; 4K video recording; 1080p HD video recording; VoLTE support; NFC capabilities; talk time of up to 14 hours on 3G; and battery life of up to 10 hours of internet usage on 4G.
The iPhone 6s Plus features the same specs, but with a 5.5-inch, 1,920x1,080, 401ppi Retina HD display; optical image stabilisation; talk time of up to 24 hours on 3G; and battery life of up to 12 hours of internet usage on 4G.
The new iPhones are available in silver, gold, rose gold, and space grey.