What if.....

Summary:What if VCs, SAP, Your Marketing Team, etc. Designed the Stop SignI took a call last week from a friend of a friend who is trying to fight off a patent troll who happens to have a really obvious patent on a process that never should have been granted patent status.

What if VCs, SAP, Your Marketing Team, etc. Designed the Stop Sign

I took a call last week from a friend of a friend who is trying to fight off a patent troll who happens to have a really obvious patent on a process that never should have been granted patent status. As ridiculous as that patent is, it did cause me to wonder how some teams have ever gotten anything developed or patented with all of the management stupidity, lawyers, etc. getting in the way.

Today, I ran across this video that asks the question "What if Marketing Designed the Stop Sign?". You could substitute Marketing for your VCs, your favorite software vendor or any other team when you watch this but once you do, you'll see how the group dynamic can ruin a perfectly good idea. This makes you seriously question the wisdom of some crowds.

Enjoy

http://view.break.com/542649

http://view.break.com/542649 - Watch more free videos

After I saw this, I realized why scope creep sinks so many good software projects/products.

Topics: Legal

About

Brian is in a unique position to diagnosis the winners and the losers in technology and services. He was the longest running (10 years) and most senior director of Andersen Consulting's (now Accenture's) global Software Intelligence unit - a position that required him to pick the best possible software solutions for hundreds of clients gl... Full Bio

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