I just had an interesting IM exchange with someone who asked me:
What is the demographic for the MacBook Air?
Rich executives, basically
I don't consider myself a rich executive by any stretch, but I'm buying one. But then again, it's kinda my job :)
That being said, who is the demographic for the MBA? I guess that I could have included:
- Early adopters
- Showoffs, braggarts, "first on their block" types
- Trendy people
- People who need a second machine
- People that travel at least 5 days per week, less than 4 hours away
Obviously, all of the above would be appended with "having $1800 of disposable income."
You can get a lot of computer for US$1800 from the Apple Store:
- MacBook 2.0GHz, 2GB RAM, 250GB SATA HDD, SuperDrive, 3-year AppleCare, Firewire, removable battery – US$1798
And for US$200 more than a MacBook Air you can nab a MacBook Pro (US$1,999) with a 2.2GHz, 1440 x 900 display, 2GB RAM, 120GB HDD, SuperDrive and NVIDIA GeForce 8600M GT graphics with 128MB SDRAM.
Who is Apple targeting with the MacBook Air?
(Only Steve Jobs can sell air)