What is the demographic for the MacBook Air?

Summary:I just had an interesting IM exchange with someone who asked me:What is the demographic for the MacBook Air?My response:Rich executives, basicallyI don't consider myself a rich executive by any stretch, but I'm buying one.

I just had an interesting IM exchange with someone who asked me:

What is the demographic for the MacBook Air?

My response:

Rich executives, basically

I don't consider myself a rich executive by any stretch, but I'm buying one. But then again, it's kinda my job :)

That being said, who is the demographic for the MBA? I guess that I could have included:

  • Early adopters
  • Showoffs, braggarts, "first on their block" types
  • Trustafarians
  • Trendy people
  • People who need a second machine
  • People that travel at least 5 days per week, less than 4 hours away

Obviously, all of the above would be appended with "having $1800 of disposable income."

You can get a lot of computer for US$1800 from the Apple Store:

  • MacBook 2.0GHz, 2GB RAM, 250GB SATA HDD, SuperDrive, 3-year AppleCare, Firewire, removable battery – US$1798

And for US$200 more than a MacBook Air you can nab a MacBook Pro (US$1,999) with a 2.2GHz, 1440 x 900 display, 2GB RAM, 120GB HDD, SuperDrive and NVIDIA GeForce 8600M GT graphics with 128MB SDRAM.

Who is Apple targeting with the MacBook Air?

(Only Steve Jobs can sell air)

Topics: Apple, Hardware, Laptops, Mobility

About

Jason D. O'Grady developed an affinity for Apple computers after using the original Lisa, and this affinity turned into a bona-fide obsession when he got the original 128 KB Macintosh in 1984. He started writing one of the first Web sites about Apple (O'Grady's PowerPage) in 1995 and is considered to be one of the fathers of blogging.... Full Bio

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