What should Apple's new phone be called?

Thanks to blogosphere chatter over the iPhone Apple has a branding pickle. What do you do when the best name for an alleged phone is owned by Cisco Systems?

Thanks to blogosphere chatter over the iPhone Apple has a branding pickle.

Not the iPhone you were expecting?
What do you do when the best name for an alleged phone is owned by Cisco Systems? Linksys announced today its iPhone family of VOIP products and the move is sheer brilliance.

How many people will buy the Linksys iPhone thinking they are getting an iPod cousin? You just can't buy that buzz--and spark more Christmas giggles for folks following technology companies.

So what's Apple have to do? Since it can't push Cisco around it'll have to cook up another name even though it has the market cornered on iAnything (iTunes, iCal, iTalk, iPod etc etc). A few possibles: iCall, iFon, iWishIHadABetterName.

Another finer point: This name conundrum almost guarantees that Apple's iPhone (oops, I mean whatever it is) isn't going to be announced in January. It helps if products have good names--even if they come from Apple.

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