What the font?!

Munching merrily my way through a packet of Burts crisps, in lieu of a proper low trans-fat, low salt, healthy meal, I savoured the rather tasty typography on the front of the packet. “Where did they get that font?

Burts crisps typography

Munching merrily my way through a packet of Burts crisps, in lieu of a proper low trans-fat, low salt, healthy meal, I savoured the rather tasty typography on the front of the packet.

“Where did they get that font?”, I wondered, “Where did they get that font?”

Luckily for me and for you, my most favourite commercial font web site, MyFonts, has a fantastically useful service called WhatTheFont. Simply upload a sample of the text (preferably tidied up, without getting crisp crumbs or fat smears on your scanner), and it’ll ask you to identify the characters and it will come up with suggestions. In this case, the font in questions is Congress Black.

I think it’s a great instance of a very cool tool satisfying a commercial need. There’s even an iPhone version, so that you can find fonts in situ, on the supermarket shelves!

Post script: My favourite almost-free web site is Font Squirrel, which is a glistening repository of free-as-in-beer fonts available for commercial use.

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