What we're reading: personalized medicine

Summary:Personalized medicine; largest cruise ship in history; five green mistakes for business; top cleantech companies; runaway Toyota Prius.

1.) Personalized medicine could allow big pharma to reap the rewards of the long tail.

2.) The largest passenger ship ever made, Royal Caribbean's Oasis of the Seas, is coming to a port near you.

3.) Five mistakes businesses make trying to go green, according to Inhabitat founder Jill Fehrenbacher.

4.) The Wall Street Journal's top cleantech companies are all solar: Solyndra, Suniva, eSolar.

5.) The notorious case of a runaway Toyota Prius could be a fluke.

This post was originally published on Smartplanet.com

Topics: Innovation


Andrew Nusca is a former writer-editor for ZDNet and contributor to CNET. He is also the former editor of SmartPlanet, ZDNet's sister site about innovation. He writes about business, technology and design now but used to cover finance, fashion and culture. He was an intern at Money, Men's Vogue, Popular Mechanics and the New York Daily Ne... Full Bio

zdnet_core.socialButton.googleLabel Contact Disclosure

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.