What we're reading: personalized medicine

Personalized medicine; largest cruise ship in history; five green mistakes for business; top cleantech companies; runaway Toyota Prius.

1.) Personalized medicine could allow big pharma to reap the rewards of the long tail.

2.) The largest passenger ship ever made, Royal Caribbean's Oasis of the Seas, is coming to a port near you.

3.) Five mistakes businesses make trying to go green, according to Inhabitat founder Jill Fehrenbacher.

4.) The Wall Street Journal's top cleantech companies are all solar: Solyndra, Suniva, eSolar.

5.) The notorious case of a runaway Toyota Prius could be a fluke.

This post was originally published on Smartplanet.com

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