What we're reading: personalized medicine

Summary:Personalized medicine; largest cruise ship in history; five green mistakes for business; top cleantech companies; runaway Toyota Prius.

1.) Personalized medicine could allow big pharma to reap the rewards of the long tail.

2.) The largest passenger ship ever made, Royal Caribbean's Oasis of the Seas, is coming to a port near you.

3.) Five mistakes businesses make trying to go green, according to Inhabitat founder Jill Fehrenbacher.

4.) The Wall Street Journal's top cleantech companies are all solar: Solyndra, Suniva, eSolar.

5.) The notorious case of a runaway Toyota Prius could be a fluke.

This post was originally published on Smartplanet.com

Topics: Innovation

About

Andrew Nusca is a former writer-editor for ZDNet and contributor to CNET. He is also the former editor of SmartPlanet, ZDNet's sister site about innovation. He writes about business, technology and design now but used to cover finance, fashion and culture. He was an intern at Money, Men's Vogue, Popular Mechanics and the New York Daily Ne... Full Bio

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