While everyone's hating Netflix, Redbox increases daily DVD rental fee by 20 percent

Summary:With Netflix still reeling from its recent price-increase fiasco, a la carte DVD renter Redbox has decided it's the perfect time to slip in its own price hike on daily rentals.The company's kiosks have famously rented discs out for $1 per night (more for Blu-ray DVD and game rentals), but now customers will be charged $1.

With Netflix still reeling from its recent price-increase fiasco, a la carte DVD renter Redbox has decided it's the perfect time to slip in its own price hike on daily rentals.

The company's kiosks have famously rented discs out for $1 per night (more for Blu-ray DVD and game rentals), but now customers will be charged $1.20 starting on Halloween. (More trick than treat, obviously.) Redbox is blaming "rising operating expenses," including increased debit card fees, for the price boost, despite its parent company Coinstar seeing a 90-percent increase in profits for its third quarter.

To ease its customers' pain, the company says that it will transition into the new fee, continuing to charge a dollar for the first night of online rentals for the next month, with additional nights costing $1.20. You also won't be charged the new fee for additional nights if you rented a DVD before October 31. More info here.

Redbox may be a little sneaky trying to drop this fee increase in while one of its main competitors is suffering a PR disaster for raising rates, but that's also a good way to avoid some of that same heat.

Topics: Hardware, Mobility

About

Sean Portnoy started his tech writing career at ZDNet nearly a decade ago. He then spent several years as an editor at Computer Shopper magazine, most recently serving as online executive editor. He received a B.A. from Brown University and an M.A. from the University of Southern California.

zdnet_core.socialButton.googleLabel Contact Disclosure

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.