Who visits online personals

According to Nielsen//NetRatings survey, the most typical visitor to online personals sites would be a male aged between 45 and 55 with yearly income above $50,000 but below $75,000. The online dating sites enjoy primarily male audience, although not by a wide margin.

According to Nielsen//NetRatings survey, the most typical visitor to online personals sites would be a male aged between 45 and 55 with yearly income above $50,000 but below $75,000. The online dating sites enjoy primarily male audience, although not by a wide margin. The survey shows that even kids aged 2-11 are known to frequent personals sites.

Demographic data for personals sites
December 2004 Audience (000) Audience (%)
Total 18,846 100.0
Male 9,934 52.7
Female 8,913 47.3
Age
2 - 11 556 3.0
12 - 17 3,110 16.5
18 - 24 2,627 13.9
25 - 34 2,821 15.0
35 - 49 5,237 27.8
45+ 6,375 33.8
55+ 2,976 15.8
65+ 1,068 5.7
Household income
$ 0 - 24999 1,396 7.4
$ 25000 - 49999 4,877 25.9
$ 50000 - 74999 5,480 29.1
$ 75000 - 99999 3,350 17.8
$ 100000 - 149999 2,346 12.5
$ 150000+ 1,258 6.7
no response 139 0.7
Source: Nielsen//NetRatings NetView

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