Business
Who visits online personals
According to Nielsen//NetRatings survey, the most typical visitor to online personals sites would be a male aged between 45 and 55 with yearly income above $50,000 but below $75,000. The online dating sites enjoy primarily male audience, although not by a wide margin.
According to Nielsen//NetRatings survey, the most typical visitor to online personals sites would be a male aged between 45 and 55 with yearly income above $50,000 but below $75,000. The online dating sites enjoy primarily male audience, although not by a wide margin. The survey shows that even kids aged 2-11 are known to frequent personals sites.
| December 2004 | Audience (000) | Audience (%) |
| Total | 18,846 | 100.0 |
| Male | 9,934 | 52.7 |
| Female | 8,913 | 47.3 |
| Age | ||
| 2 - 11 | 556 | 3.0 |
| 12 - 17 | 3,110 | 16.5 |
| 18 - 24 | 2,627 | 13.9 |
| 25 - 34 | 2,821 | 15.0 |
| 35 - 49 | 5,237 | 27.8 |
| 45+ | 6,375 | 33.8 |
| 55+ | 2,976 | 15.8 |
| 65+ | 1,068 | 5.7 |
| Household income | ||
| $ 0 - 24999 | 1,396 | 7.4 |
| $ 25000 - 49999 | 4,877 | 25.9 |
| $ 50000 - 74999 | 5,480 | 29.1 |
| $ 75000 - 99999 | 3,350 | 17.8 |
| $ 100000 - 149999 | 2,346 | 12.5 |
| $ 150000+ | 1,258 | 6.7 |
| no response | 139 | 0.7 |
| Source: Nielsen//NetRatings NetView | ||