Amazon has unveiled new Kindle ebook readers. Along with a $99 Kindle Touch featuring WiFi and a $149 3G Kindle Touch is a new 'basic' Kindle at a new low price of $79.
Note: These prices are for the 'Kindle with special offers' ad-supported versions. The ad-free Kindle Touch costs $40 more, while the Kindle is $30 more.
If you're been holding out on buying a Kindle, will the new $79 price tag be enough to tempt you?
If you're feeling a little more flush, there's a new $99 Kindle Touch with WiFi and a $149 Kindle Touch with 3G and WiFi.
These price points are incredibly disruptive.
I think that what will catch the eye of buyers here is not the tech but the price. There's something psychological about that sub-$100 price point. While ebook readers aren't down to the price of a cheap digital watch yet, the $79 price point isn't far off.
I've been critical of the Kindle in the past, but Amazon has taken this device and run with it aggressively. The Kindle has come a long way since that first-generation device that sold for $399.