Will corporate blogging take off here?

Summary:%IMAGE=061106_Robert_Scoble_joins_PodTech.jpg% The guy who pioneered corporate blogging, Robert Scoble, recently announced he will be leaving Microsoft to join PodTech, a dotcom start-up that offers podcasts of interviews with technology industry luminaries.

%IMAGE=061106_Robert_Scoble_joins_PodTech.jpg% The guy who pioneered corporate blogging, Robert Scoble, recently announced he will be leaving Microsoft to join PodTech, a dotcom start-up that offers podcasts of interviews with technology industry luminaries.

He will be working as PodTech's VP of content. Find out what Scoble has to say about his move.

Through his Microsoft blog, Scoble helped give the Redmond giant a softer and more honest image. He was often willing to judiciously criticize Microsoft or praise its most fierce competitors.

Corporate blogging hasn't taken off in Malaysia yet although one company, Reapfield Technology, has started doing so with a group blog. Its CEO Jefrey Ong tells me that employees are allowed to post anything they like, even if it's just to highlight that the toilet is dirty!

Topics: Microsoft

About

An engineer by training, Edwin first cut his teeth as a cellular radio frequency optimization engineer in one of Malaysia's largest telcos. After more than five years, he hung up his radio engineering boots to try his hand at technology reporting at The Star, Malaysia's leading English daily, where he won several awards for Best Online Te... Full Bio

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