Will the gamification of Windows Phone 7 set it apart?

Summary:Microsoft execs talked up Windows Phone 7 at GigaOm's Mobilize conference and the theme is gamification: Redmond is betting the phone on Xbox Live integration. Will this strategy work?

Microsoft execs talked up Windows Phone 7 at GigaOm's Mobilize conference and the theme is gamification: Redmond is betting the phone on Xbox Live integration.

The big question: Does this focus take away from Microsoft's business bread and butter?

Matt Thompson, general manager of developer at platform evangelism at Microsoft, said the app store will be coming in weeks not months. And Microsoft demonstrated a game on a Windows Phone 7 device live. Thompson quipped that there should be a "round of applause because it worked".

Read more of "Will the gamification of Windows Phone 7 set it apart?" at ZDNet.com.

Topics: Hardware, Apps, Mobility, Smartphones, Software

About

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

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