Microsoft execs talked up Windows Phone 7 at GigaOm's Mobilize conference and the theme is gamification: Redmond is betting the phone on Xbox Live integration.
The big question: Does this focus take away from Microsoft's business bread and butter?
Matt Thompson, general manager of developer at platform evangelism at Microsoft, said the app store will be coming in weeks not months. And Microsoft demonstrated a game on a Windows Phone 7 device live. Thompson quipped that there should be a "round of applause because it worked".
Read more of "Will the gamification of Windows Phone 7 set it apart?" at ZDNet.com.