Windows Live Search steps out of the shadows

Summary:Microsoft upgraded and took the beta label off of most parts of Windows Live Search, the company's latest attempt to slow down the Google train. The new search interface is minimalist, like Google's, and is focused on speed and relevance.

Microsoft upgraded and took the beta label off of most parts of Windows Live Search, the company's latest attempt to slow down the Google train. The new search interface is minimalist, like Google's, and is focused on speed and relevance. Image search has a cool slider feature that controls the sizes of thumbnails on the results page, and QnA, in beta, is similar to Yahoo Answers.

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 I don't doubt that Microsoft can succeed building technical rich and user friendly search, and sophisticated, contextual advertising software (adCenter) that rivals Google and Yahoo. But derailing Google is another story. Google has first mover advantage (huge) and has become a verb in Merriam-Webster, although silly Google finds the verbalization unwanted attention that could dilute the brand value. On the other hand, search is still in its infancy, and one day Google's worst nightmare could come true--to Google means to search on any site, even Live Search, which isn't easily turned into a verb...

Topics: Google

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