With Netflix's 14 Emmy nominations, web programming is here to stay

Summary:What will television entertainment look like in the future?

Among the nominees for best television programming announced yesterday was one notable outlier. Netflix, the online video streaming service, received 14 Emmy nominations. The recognition in some ways legitimized web content and led many to speculate about what the success of such shows means for the future of television entertainment.

"House of Cards," a 13-episode political drama directed by David Fincher, received nine nominations, including nods for best drama, best actor (Kevin Spacey) and best actress (Robin Wright). Jason Bateman, of the newly-resurrected "Arrested Development," also received a nod for best actor in a comedy. It marks the first time shows not specifically produced for air on television received Emmy nominations in the major categories. The nods were made possible after a 2008 ruling determined that shows aired over the internet could be eligible for Emmys.

Netflix has a long way to go if it hopes to compete with the power players in the television entertainment space: HBO received 108 nominations overall this year. But aside form creating a quality show in "House of Cards," Netflix also flipped the traditional television model on its head when it released all 13 episodes of the first season at once. The shift away from episodic viewing might yet prove to be even more disruptive to the industry than the advent of quality web programming itself.

Ted Sarandos, Netflix's chief content officer, called the recognition "a leveling moment." "As of today," he added, "the lines are forever blurred between TV and the Internet. It's about what's on the screen."

Photo: Netflix

This post was originally published on Smartplanet.com

Topics: Innovation

About

Contributing Editor Channtal Fleischfresser has worked for The Economist, WNET/Channel 13, Al Jazeera English, Wall Street Journal and Associated Press. She holds degrees from the University of Pennsylvania and the Columbia University Graduate School of Journalism. She is based in New York. Follow her on Twitter. Full Bio

zdnet_core.socialButton.googleLabel Contact Disclosure

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.