The SMB web company Wix has launched an application that enables users to integrate their Etsy shops into their Wix websites.
Based the Etsy API, Wix said the key achievement of the app is that it gives users the freedom to sell items on both Etsy and Wix with cohesive branding and simplicity. In other words, users don't have to choose one or the other, Wix said.
Getting the app and setting up the integration seems relatively straightforward, with no coding or configuration required. Like all third-party Wix applications, the Etsy app is available via the Wix App Market. Once the Etsy app is added, users can customize the store's color and style to complement the rest of their website.
Avishai Abrahami, Wix co-founder and CEO, said in a statement:
There are so many ways to sell products online, each with its own set of advantages. Small business owners are often forced to choose between a marketplace such as Etsy or selling directly through a stand-alone online store – and we don’t want our users to have to choose. This new Etsy app combines strengths from both offerings and encompasses what Wix is all about: giving users powerful tools and the complete freedom to create and manage their online presence, just as they want.
The Etsy app follows other recent announcements from Wix, such as the launch of Wix Hive and Wix ShoutOut, and could be a sign that the historically publishing-focused company is trying to become a complete business management platform.