Wix targets indie musicians with WixMusic launch

The Israeli tech firm announced the beta launch of WixMusic, a platform designed to give indie musicians a way to market their brand and sell their music online.

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SMB web hosting company Wix.com is trying to make it in the music industry.

The Israeli tech firm announced the beta launch of WixMusic, a verticalized platform designed to give indie musicians a way to market their brand and sell their music online.

With WixMusic, indie bands gain access to a mobile-optimized toolset catered to the music industry, including a music player, a simplified management system, tracking and metrics, and website templates.

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But the biggest draw of the product is likely the ability to sell music directly, without going through a middleman service that requires musicians to fork over a portion of their profits. Wix says bands using WixMusic keep 100 percent of the profits from their music sales, meaning the Wix platform is completely commission free.

The platform marks the second time Wix has branched out into industry-specific offerings, following the rollout of WixHotels last August.

Beyond making efforts to target specific small business users, Wix has honed in on SMBs through a series of tech partnerships. In February, Wix announced that it would fill the web hosting void in Microsoft Office 365, replacing the now dismantled Public Websites feature within SharePoint Online.

Last November, Wix announced a deal with the photo marketplace Bigstock that made its library of more than 21 million images available to Wix users for a discounted price. The deal was a direct challenge to Wix's closest competitor, Squarespace, which had recently inked a photo licensing deal with Getty Images.

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