Women prefer social networks, men more likely to visit Wikia (survey)

Summary:Did you know that mobile users cited GPS as the most valued feature on a mobile device? That and more surprising stats were revealed in a recent social media survey from Nielsen.

Nielsen Media Research recently published its third quarter Social Media Report, which uncovered how many social media users in the U.S. visit and consume social networking content. This includes participation, talking and networking on platforms such as Facebook, Twitter, video and photo sharing sites, blogs, online forums and more.

Some of the results could have been predictable (i.e. mobile social media is on the rise), but there are certainly some shocking reveals. revealed the size of the audience and the degree of consumption across social networking platforms in the U.S.

Here's a snapshot of some of the more surprising highlights from the report:

  • Women between the ages of 18 and 34 are most active social networkers
  • Men are more likely to visit LinkedIn and Wikia than women
  • More women watch video on social networks, but men watch for longer periods of time
  • Over twice as many people aged 55 and higher visited social networking sites on a mobile device compared to last year
  • GPS is the most valued feature on mobile devices at 56 percent; downloading/playing music came in at 26 percent

Out of every brand online, it might be safe to say that Facebook is the supreme leader (Google+ what?) domestically at this point as Nielsen found that U.S. internet users spend more time on Facebook than any other web brand with 53.5 percent. Yahoo actually came in second in this category, yet at a distant 17.2 percent. Google, AOL, Windows Live/MSN/Bing, and YouTube rounded out the top five.

Tumblr has also had a successful year as it has nearly tripled its unique U.S. audience over the last 12 months. The blog hosting platform was on track to hit 10 billion posts a few weeks ago, which has already come to pass.

For reference, the results are based on the responses of 1,865 adults aged 18 and higher, who were recruited from the Nielsen Online Panel to take an online survey between March 31 and April 14, 2011.

For a slide-by-slide look at Nielsen's Social Media Report, check it out here.


Topics: Networking, CXO, Social Enterprise, Tech & Work


Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish Americ... Full Bio

zdnet_core.socialButton.googleLabel Contact Disclosure

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.