Workday looks to Germany to fuel European expansion

Workday first set up shop in Germany in 2008, opening an office in Munich that served as a product and development center.

Human capital management and financials software company Workday says it is expanding its presence in Germany as part of its broader strategy to increase its European footprint.

Workday's service partners are central to the expansion. The company said Accenture, DayNine Consulting, Deloitte, HP, IBM, Promerit/ realright and PwC now have established Workday deployment practices in Germany.

Workday first set up shop in Germany in 2008, opening an office in Munich that served as a product and development center. The location has since expanded to include sales, marketing and product management, with a focus on the German business market. Workday says it serves more than 170 German businesses.

"We think that German business leaders are ready to make the move to a new, unified and complete system built from the ground up, specifically in the cloud, and to realize all the transformative benefits this model brings," Christoph Kull, country manager DACH for Workday, said in a statement.

Europe constitutes Workday's fastest-growing market, and this year should bring to life several expansion initiatives that Workday first outlined more than a year ago. This includes plans for UK and French payroll systems, which were set to be available by 2015 in the UK and 2016 in France.

Workday's existing European customers include London auction house Christie's International, UK-based insurer Aviva, retail group Primark, foreign-exchange company Travelex, business services firm Rentokil Initial, and Netherlands electronics giant Philips.

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